Demand Marketing Manager (CE) - Remote

Department: Demand Marketing

Req ID: R32947

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Demand Marketing Manager (CE) - Remote

  • Dublin, Ireland
  • Full_time

Citrix builds the secure digital workspace technology that frees 400,000 customers to do their very best work from anywhere. By joining our award-winning workplace, you’ll be included in the globally diverse, collaborative team that values work-life balance. Come see why Fortune named us one of the 100 Best Companies to Work For®. Let’s innovate and grow together!

What we're looking for:

We have grown at record speed over the past few years and are looking for an experienced Demand Marketing professional to support our demand generation and lead acquisition programs in Germany, Switzerland and Austria through a combination of account based marketing, online marketing, event marketing and traditional offline marketing.

Position Overview

Develop mid-market and enterprise demand and lead generation marketing programs – including ABM campaigns, seminars, webinars, roadshows, coordinated online campaigns, etc to support regional quarterly sales pipeline and revenue goals.

Role Responsibilities

  • Forecast, measure and analyse impact of programs on sales cycles.
  • Campaign success will be primarily measured by the number and value of the significant sales calls, meetings and opportunities your campaigns help build; as well as acceleration of existing pipeline.
  • Collaborate with PR team to drive brands awareness by crafting cohesive event campaigns and mixing sponsorship, speaking, and pre-event activities.
  • Collaborate with the Wrike online marketing team to build coordinated campaigns. This includes crafting paid search campaigns (Google and Bing), social media (Facebook, Twitter, LinkedIn) and email campaigns (Marketo).
  • Develop and re-purpose relevant marketing content in support of sales team as required by crafting new case studies, presentations and such.

Basic Qualifications

  • Proficient German and English speaker
  • Bachelor’s degree or significant experience

Preferred Qualifications

  • Experience in marketing with shown success and high initiative in the creation and execution of effective demand generation marketing campaigns
  • Some experience in high technology B2B enterprise software demand marketing required
  • Exposure working in or with a high technology sales department and have an understanding of sales cycles and deal complexity
  • SaaS/on-demand software experience is useful
  • Results-oriented problem solver with good analytical abilities
  • The ability to take initiative, lead by example and achieve consistent results
  • Comfortable working with a distributed team across regions (takes initiative, self-motivated, driven)
  • Experienced with web technologies such as Marketo, Salesforce, and Google analytics - Passion for cloud technologies and efficiency
  • Experience with project management and partnership technologies is a bonus


Functional Area:

Demand Marketing

What you’re looking for:

Everyone is welcome at Citrix. We prioritize diversity, equity, inclusion, and a culture of belonging, and celebrate bringing our courageous, authentic selves to work. We believe this way of working helps us innovate, and it’s just one of the reasons why our employees continuously recognize Citrix as a great place to work.

Citrix helps make work more sustainable to benefit the planet, our business, and our communities. For more than 30 years, we have empowered individuals and organizations to work remotely or work from anywhere, reducing commuting emissions and energy consumption in the process. 

We are the #1 leader in Virtual Client Computing (VCC) and #2 in the Application Delivery Controller (ADC) space, and we have key partnerships with top cloud providers. We’ll give you the tools, learning opportunities, mentorship, and flexibility to achieve your goals. Come see why you belong at Citrix, with our culture supporting purposeful innovation and growth from within. 

The Benefits

We offer a competitive total rewards package* that includes:

  • 18 weeks of paid parental leave
  • Health and wellness benefits
  • Employee assistance program
  • Retirement benefits
  • Time off and absence programs
  • Professional development and mentorship opportunities
  • Paid volunteer time and charitable matching of employee donations
  • Employee resource groups
  • And more!

**Please note that benefits may vary based on location.

Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.

Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at for assistance.

By applying, you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

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