Manager, Demand Management

Department: Demand Management

Req ID: R30705

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Manager, Demand Management

  • Singapore, Central Singapore
  • Full_time

Citrix builds the secure digital workspace technology that frees 400,000 customers to do their very best work from anywhere. By joining our award-winning workplace, you’ll be included in the globally diverse, collaborative team that values work-life balance. Come see why Fortune named us one of the 100 Best Companies to Work For®. Let’s innovate and grow together!

What we're looking for:

Are you a builder? Employee experience is everything to us all in a Hybrid Working world! So, come and be our sales development lead in the Citrix marketing team, and showcase to customers our solutions to meet their secure work needs in a cloud business environment! We are an equal opportunity employer with comprehensive employee benefits.

Position Summary

You will be responsible for managing a team of top-performing territory-based Demand Management Reps who deliver qualified opportunities and incremental pipeline for the Sales teams.  The manager will set sales lead processes and metrics, drive the organization to goals, objectives and quota achievement related to inbound prospecting, outbound tele-prospecting and upsell/cross sell sales support.


  • Manage a team of Demand Management Reps responsible for delivering qualified opportunities to Sales that have been confirmed to be engaged decision makers with a specific business challenge Citrix can tackle

  • Work collaboratively with Sales Leaders to identify, prospect and nurture target accounts and provide continuous feedback regarding opportunity quality

  • Ensure team follows up on all Enterprise and Corporate account leads from Marketing programs and campaigns that meet or exceed the scoring criteria

  • Monitor activity and provide support/coaching to the team around lead qualification performance.

  • Create a friendly/competitive environment in which the team can succeed and produce results leading to growth of both the individuals and the company

  • Close collaboration and alignment with WW Integrated Marketing team around upcoming campaigns and programs and also providing feedback around lead quality and program effectiveness

  • Provide ongoing updates to Marketing and Sales Leadership around current programs, process, and performance via written communications and presentations

Basic Qualifications

  • Knowledge of Lead Qualification methodologies

  • High energy level, highly-motivated and driven to succeed

  • Strong passion for selling

  • Well organized with strong written and verbal communication skills

  • History of leading high performing lead qualification teams

Preferred Qualifications

  • Bachelor’s Degree or equivalent resume

  • 2-3 years experience in managing lead qualification reps

  • Excellent verbal and written communication skills

  • Previous experience using and Contact Center Technologies

  • History of top performance or remarkable achievements

Functional Area:

Demand Management

What you’re looking for:

Everyone is welcome at Citrix. We prioritize diversity, equity, inclusion, and a culture of belonging, and celebrate bringing our courageous, authentic selves to work. We believe this way of working helps us innovate, and it’s just one of the reasons why our employees continuously recognize Citrix as a great place to work.

Citrix helps make work more sustainable to benefit the planet, our business, and our communities. For more than 30 years, we have empowered individuals and organizations to work remotely or work from anywhere, reducing commuting emissions and energy consumption in the process. 

We are the #1 leader in Virtual Client Computing (VCC) and #2 in the Application Delivery Controller (ADC) space, and we have key partnerships with top cloud providers. We’ll give you the tools, learning opportunities, mentorship, and flexibility to achieve your goals. Come see why you belong at Citrix, with our culture supporting purposeful innovation and growth from within. 

The Benefits

We offer a competitive total rewards package* that includes:

  • 18 weeks of paid parental leave
  • Health and wellness benefits
  • Employee assistance program
  • Retirement benefits
  • Time off and absence programs
  • Professional development and mentorship opportunities
  • Paid volunteer time and charitable matching of employee donations
  • Employee resource groups
  • And more!

**Please note that benefits may vary based on location.

Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.

Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at for assistance.

By applying, you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

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