Marketing Specialist

Department: Marketing - General & Multidiscipline

Req ID: R34371

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Marketing Specialist

  • Raleigh, North Carolina, United States
  • Full time

Citrix builds the secure digital workspace technology that frees 400,000 customers to do their very best work from anywhere. By joining our award-winning workplace, you’ll be included in the globally diverse, collaborative team that values work-life balance. Come see why Fortune named us one of the 100 Best Companies to Work For®. Let’s innovate and grow together!

What we're looking for:

Do you cheer for the underdog and want the smaller, nimbler team to win? If you answered yes, we want to talk to you! Citrix recently formed a standalone Work Collaboration business unit to focus on our Line of Business (LoB) SaaS solutions—an area where we see the highest growth potential. This new business unit is unique, and we aren’t afraid to stand out from the crowd and tackle the bigger competitors.

Position overview/Summary

Here's what we need you to do so we can take first place:

  • Assist with execution of marketing programs for both online and offline channels, including integrated marketing, paid media, social, SEO, paid search, email, webinar and events.

  • Develop email and landing pages for various nurture programs.

  • Assist paid search team with campaign improvement and optimizations.

  • Understand and utilize marketing data to suggest and execute A/B testing.

  • Troubleshoot data issues

  • Maintain content/assets archive or library including tracking and reporting where content is used

  • Track the effectiveness of content and make recommendations for making content more engaging, shareable and SEO-friendly

Key outcomes and metrics for this position include achievement of team goals on driving sales, revenue and spend efficiency.

Your superstar talents include:

  • BA/BS required

  • 2-3 years experience in marketing, demand generation or advertising

  • Excellent interpersonal skills, with ability to establish credibility with key business partners within marketing organization and cross-functionally


Functional Area:


Marketing - General & Multidiscipline

What you’re looking for:
Everyone is welcome at Citrix. We prioritize diversity, equity, inclusion, and a culture of belonging, and celebrate bringing our courageous, authentic selves to work. We believe this way of working helps us innovate, and it’s just one of the reasons why our employees continuously recognize Citrix as a great place to work.

Citrix helps make work more sustainable to benefit the planet, our business, and our communities. For more than 30 years, we have empowered individuals and organizations to work remotely or work from anywhere, reducing commuting emissions and energy consumption in the process. 

We are the #1 leader in Virtual Client Computing (VCC) and #2 in the Application Delivery Controller (ADC) space, and we have key partnerships with top cloud providers. We’ll give you the tools, learning opportunities, mentorship, and flexibility to achieve your goals. Come see why you belong at Citrix, with our culture supporting purposeful innovation and growth from within. 

The Benefits
We offer a competitive total rewards package* that includes:

  • 18 weeks of paid parental leave
  • Health and wellness benefits
  • Employee assistance program
  • Retirement benefits
  • Education assistance
  • Time off and absence programs
  • Professional development and mentorship opportunities
  • Paid volunteer time and charitable matching of employee donations
  • Employee resource groups
  • And more!

**Please note that benefits may vary based on location.

Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.

Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at for assistance.

By applying, you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

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