Paid Media Marketing Manager

Department: Demand Marketing

Req ID: R33180

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Paid Media Marketing Manager

  • Remote, Connecticut, United States
  • Remote, Delaware, United States
  • Ft Lauderdale, Florida, United States
  • Remote, Florida, United States
  • Alpharetta, Georgia, United States
  • Remote, Georgia, United States
  • Remote, Illinois, United States
  • Remote, Indiana, United States
  • Remote, Kentucky, United States
  • Remote, Louisiana, United States
  • Remote, Maine, United States
  • Bethesda, Maryland, United States
  • Remote, Maryland, United States
  • Remote, Massachusetts, United States
  • Remote, Michigan, United States
  • Remote, Minnesota, United States
  • Remote, Missouri, United States
  • Remote, New Jersey, United States
  • Remote, New York, United States
  • Raleigh, North Carolina, United States
  • Remote, North Carolina, United States
  • Remote, Ohio, United States
  • Remote, Pennsylvania, United States
  • Remote, Rhode Island, United States
  • Remote, South Carolina, United States
  • Remote, Tennessee, United States
  • Remote, Texas, United States
  • Remote, Virginia, United States
  • Remote, Washington, D.C., United States
  • Full time

Citrix builds the secure digital workspace technology that frees 400,000 customers to do their very best work from anywhere. By joining our award-winning workplace, you’ll be included in the globally diverse, collaborative team that values work-life balance. Come see why Fortune named us one of the 100 Best Companies to Work For®. Let’s innovate and grow together!

What we're looking for:


As Demand Marketing Manager, you will be responsible for working across teams to develop and execute integrated program plans to achieve demand campaign pipeline targets. You will work closely with senior demand managers to ensure that program plans align to the campaign strategy and goals, will work collaboratively across teams to ensure programs are executed in a timely fashion, and measure and report on program performance.

Position Summary/Overview

Responsible for strategic, programmatic and operational activities related to demand marketing, including acquisition, engagement and acceleration. Drives demand marketing best practices and works with marketers to apply them within the organization. Manages outside agencies and vendors and coordinates across all the marketing functions to ensure a fully integrated plan. Partners with product marketing to identify audience requirements and provides insight into what is and isn’t working to drive future requirements. Works directly with sales, field marketing, marketing operations, and product marketing to drive programs that achieve pipeline targets.


  • Develop an understanding of the demand campaign strategy & objectives, target audience, buyer needs and use cases
  • Collaborate with demand leads and field marketing teams on quarterly campaign plans to achieve pipeline targets
  • Develop cohesive and comprehensive strategy and plans and lead execution for key programs in support of campaign strategy
  • Leverage BI dashboards to develop a strong knowledge base of historical program performance, and to develop projections and growth goals for programs
  • Work across Demand, Content Marketing and PMM teams on content requirements to support campaigns, and ensure content meets the needs to support demand campaign activities  
  • Work with Digital Marketing teams on plans to support campaign objectives, and to deliver messaging and content by channel and journey stage, and identify opportunities for optimizing performance
  • Ensure Nurture plans and content are aligned to campaign strategy and messaging and work with team to ensure timely launch and optimization opportunities
  • Define and deliver target lists for digital channels and programs in alignment with campaign strategy
  • Collaborate across digital teams and operational teams on plans for A/B testing, new personalization opportunities and/or web offers to support campaign objectives
  • Manage vendors and agencies to create deliverables and execute program plans as required
  • Work with program manager to submit SOWs and POs to support program execution as needed
  • Work with program manager to ensure timely delivery of content and webinars as needed
  • Consistently track & measure program performance/pacing to ensure programs are on track to meet goals
  • Stay abreast of industry and marketing trends to identify more innovative ways to approach marketing channels and programs
  • Other duties as assigned

Basic Qualifications

  • BA/BS or equivalent professional experience required
  • 8+ years marketing experience, with 3+ years in B2B demand generation

Preferred Qualifications

  • Experience working across teams to develop execution plans to meet campaign goals and objectives 
  • Track record of success managing marketing programs to meet goals
  • Strong knowledge of digital channels and their role in the customer journey
  • Ability to collaborate effectively across teams in a distributed global organization
  • Ability to effectively document, track and communicate plan progress in multiple formats, including excel and/or project management tools and powerpoint
  • Attention to detail with strong written and verbal communication skills
  • Ability to leverage dashboard reports to measure performance and drive recommendations for optimization
  • Experience marketing SaaS technology preferred


Functional Area:


Demand Marketing

What you’re looking for:
Everyone is welcome at Citrix. We prioritize diversity, equity, inclusion, and a culture of belonging, and celebrate bringing our courageous, authentic selves to work. We believe this way of working helps us innovate, and it’s just one of the reasons why our employees continuously recognize Citrix as a great place to work.

Citrix helps make work more sustainable to benefit the planet, our business, and our communities. For more than 30 years, we have empowered individuals and organizations to work remotely or work from anywhere, reducing commuting emissions and energy consumption in the process. 

We are the #1 leader in Virtual Client Computing (VCC) and #2 in the Application Delivery Controller (ADC) space, and we have key partnerships with top cloud providers. We’ll give you the tools, learning opportunities, mentorship, and flexibility to achieve your goals. Come see why you belong at Citrix, with our culture supporting purposeful innovation and growth from within. 

The Benefits
We offer a competitive total rewards package* that includes:

  • 18 weeks of paid parental leave
  • Health and wellness benefits
  • Employee assistance program
  • Retirement benefits
  • Education assistance
  • Time off and absence programs
  • Professional development and mentorship opportunities
  • Paid volunteer time and charitable matching of employee donations
  • Employee resource groups
  • And more!

**Please note that benefits may vary based on location.

Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.

Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at for assistance.

By applying, you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

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