Senior Director, Marketing Intelligence

Department: Marketing Operations

Req ID: R33331

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Senior Director, Marketing Intelligence

  • Remote, Florida, United States
  • Full time

Citrix builds the secure digital workspace technology that frees 400,000 customers to do their very best work from anywhere. By joining our award-winning workplace, you’ll be included in the globally diverse, collaborative team that values work-life balance. Come see why Fortune named us one of the 100 Best Companies to Work For®. Let’s innovate and grow together!

What we're looking for:

As Sr. Director, Marketing Intelligence you will partner with the Marketing Operations and the Marketing Leadership team to define a holistic approach for leveraging data, insights, and analytics to dramatically improve all aspects of our marketing outcomes, from brand to demand and across earned and owned efforts. You will ensure Marketing can access and act on standardized dashboards, data-based analysis and analytical models that dramatically enhance decision making and targeting across marketing.  

 

About The Role:

You will lead the teams responsible for providing reporting, dashboards, insights, recommendations, and action plans to marketing teams and executives.  

 

  • Gather input from marketing leaders on reporting needs and gain buy-in for measurement models across all marketing functions which will incorporate a holistic view into the performance of our entire contact database (suspect, prospect, customer)  

  • Develop projections for quarterly marketing plans based on historical performance and industry benchmarks 

  • Collaborate closely with IT to continuously deliver, monitor, and evolve BI infrastructure and data pipelines allowing for both traditional data warehouse reporting tools and unified data lakes for Advanced Analytics.  

  • Research industry benchmarks, best practices and historic trends to provide insights into the effectiveness of the marketing mix including audiences, channels and content, and make recommendations for optimizing mix 

  • Partner closely with Marketers across the organization to ensure strategy and campaigns align to measurement framework. Act in a consultative role during annual planning. 

  • Work closely with Marketing Operations leadership to ensure systems and process allow for standardized downstream reporting aligned to Intelligence strategy.  

  • Analyze and package quantitative and qualitative information for distribution to understand our marketing mix effectiveness and ROI - provide insights and recommendations at the audience, campaign, channel and program level 

  • Partner with marketing leaders to provide COO and CMO consistent and full transparency around our marketing programs - forecast, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length. 

 

Advancement of our capabilities  

  • This role will represent marketing needs and requirements to cross functional partners to ensure we are continuously advancing our capabilities around traditional business intelligence, predictive modeling, lead scoring, advanced analytics and insights focused on improving Marketing effectiveness.  

  • This leader will ensure teams are aligned with cross functional analytics teams to ensure standardized reporting, metrics definitions, and governance is consistent across the organization 

  • Ownership of marketing metrics, methodologies, and governance. Continous evolution to align with business strategy and industry standards.  

  • Ensure marketing teams have segmentation and analysis of prospect and customer groups available to identify ‘propensity to buy’ segments mapped to our marketing goals 

  • Strong understanding of statistical modeling and data science capabilities to develop and own advanced analytics roadmap. Types of modeling to include Account & Lead Scoring, Customer Journey Analytics, Segmentation and Account Targeting, Next Best Offer Modeling 

 

 

Preferred Qualifications 

  • Proficient in Microsoft Office especially Excel 

  • Deep understanding and proficiency with SQL, Python a plus 

  • Proficiency with Marketo & SFDC 

  • Google Analytics and Bizible experience preferred 

  • Understanding and proficiency in forecast modeling and statistical methodologies 

  • Experience with Multi-Touch Attribution and familiar with Marketing Analytics Metrics 

Basic Qualifications

Bachelor’s degree or equivalent related work experience.

Snowflake, Tableau, Databricks, Power BI experience

Functional Area:


 

Marketing Operations


What you’re looking for:
Everyone is welcome at Citrix. We prioritize diversity, equity, inclusion, and a culture of belonging, and celebrate bringing our courageous, authentic selves to work. We believe this way of working helps us innovate, and it’s just one of the reasons why our employees continuously recognize Citrix as a great place to work.

Citrix helps make work more sustainable to benefit the planet, our business, and our communities. For more than 30 years, we have empowered individuals and organizations to work remotely or work from anywhere, reducing commuting emissions and energy consumption in the process. 

We are the #1 leader in Virtual Client Computing (VCC) and #2 in the Application Delivery Controller (ADC) space, and we have key partnerships with top cloud providers. We’ll give you the tools, learning opportunities, mentorship, and flexibility to achieve your goals. Come see why you belong at Citrix, with our culture supporting purposeful innovation and growth from within. 

The Benefits
We offer a competitive total rewards package* that includes:

  • 18 weeks of paid parental leave
  • Health and wellness benefits
  • Employee assistance program
  • Retirement benefits
  • Education assistance
  • Time off and absence programs
  • Professional development and mentorship opportunities
  • Paid volunteer time and charitable matching of employee donations
  • Employee resource groups
  • And more!

**Please note that benefits may vary based on location.

Citrix Systems, Inc. is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, sexual orientation, gender identity, ethnicity, national origin, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions, marital status, protected veteran status and other protected classifications.

Citrix uses applicant information consistent with the Citrix Recruitment Policy Notice at https://www.citrix.com/about/legal/privacy/citrix-recruitment-privacy-notice.html

Citrix welcomes and encourages applications from people with disabilities. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual with a disability and require a reasonable accommodation to complete any part of the job application process, please contact us at (877) 924-8749 or email us at ASKHR@citrix.com for assistance.

By applying, you are giving Citrix consent to be considered for future openings of other roles of similar qualifications.

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