You will lead the teams responsible for providing reporting, dashboards, insights, recommendations, and action plans to marketing teams and executives.  

• Gather input from marketing leaders on reporting needs and gain buy-in for measurement models across all marketing functions which will incorporate a holistic view into the performance of our entire contact database (suspect, prospect, customer)  

• Develop projections for quarterly marketing plans based on historical performance and industry benchmarks 

• Collaborate closely with IT to continuously deliver, monitor, and evolve BI infrastructure and data pipelines allowing for both traditional data warehouse reporting tools and unified data lakes for Advanced Analytics.  

• Research industry benchmarks, best practices and historic trends to provide insights into the effectiveness of the marketing mix including audiences, channels and content, and make recommendations for optimizing mix 

• Partner closely with Marketers across the organization to ensure strategy and campaigns align to measurement framework. Act in a consultative role during annual planning. 

• Work closely with Marketing Operations leadership to ensure systems and process allow for standardized downstream reporting aligned to Intelligence strategy.  

• Analyze and package quantitative and qualitative information for distribution to understand our marketing mix effectiveness and ROI - provide insights and recommendations at the audience, campaign, channel and program level 

• Partner with marketing leaders to provide COO and CMO consistent and full transparency around our marketing programs - forecast, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length. 

Advancement of our capabilities  

• This role will represent marketing needs and requirements to cross functional partners to ensure we are continuously advancing our capabilities around traditional business intelligence, predictive modeling, lead scoring, advanced analytics and insights focused on improving Marketing effectiveness.  

• This leader will ensure teams are aligned with cross functional analytics teams to ensure standardized reporting, metrics definitions, and governance is consistent across the organization 

• Ownership of marketing metrics, methodologies, and governance. Continous evolution to align with business strategy and industry standards.  

• Ensure marketing teams have segmentation and analysis of prospect and customer groups available to identify ‘propensity to buy’ segments mapped to our marketing goals 

• Strong understanding of statistical modeling and data science capabilities to develop and own advanced analytics roadmap. Types of modeling to include Account & Lead Scoring, Customer Journey Analytics, Segmentation and Account Targeting, Next Best Offer Modeling 

Preferred Qualifications 

• Understanding and proficiency in forecast modeling and statistical methodologies 

• Experience with Multi-Touch Attribution and familiar with Marketing Analytics Metrics 

Basic Qualifications

Bachelor’s degree or equivalent related work experience.

Snowflake, Tableau, Databricks, Power BI experience